Monthly Archives: July 2011
Capital Pixel recently created a rendering for JCR Companies to illustrate the proposed renovations of 301 Massachusetts Ave in NE DC, currently The White Tiger restaurant. The rendering shows the installation of new windows, a corner entry into the building, as well as the addition of a dining enclosure on 3rd Street and a retractable awning on Mass. Ave. For more details about this project, click on over to a recent blog post at EMCCA (Eastern Market Metro Community Association).
One of the techniques that Capital Pixel specializes in is “Before&After” renderings – it’s a combination of site photography, 3d digital models of your project, and the magic of Photoshop. It starts when we go out on site and take photos of an existing property in whatever state it’s in. Or, you can send us your own photos. It’s best to start with a view angle that will eventually make a great finished composition, one that really shows of the project from it’s best angle. Next, we will create 3d models for the major parts of your building that will be updated. For example, we’ll model a new retail storefront to replace an existing boarded-up window storefront since this is a major renovation project. Sometimes, if the updates are minor, we skip the 3d model step, and just use Photoshop to paint a beautiful image of your final project.
This rendering was done for CAS Riegler Real Estate Development for The Flatiron of Bloomingdale, a boutique condominium building at 143 Rhode Island Avenue NW. In this example, we began with a photo and then Photoshop was used to paint in new windows and a new entry door, a building logo and lighting, updated landscaping, and to change the paint and trim colors of the building. There were several iterations of color schemes done to help the developer decide which color was best for the updated building. This project did not need any 3d models because the basic shell of the building is staying the same. In the end, we decided to make it an evening view to show off the vibrancy of the neighborhood at night, when residents are out walking around.